Broadway now? This season, it is still running the old time favorites: The Lion King, Hairspray, Phantom of the Opera, Mama Mia and Mary Poppins. The best sellers indeed! But ever wonder why these shows to sell?
Broadway shows and selling them for big business. The company must remain in the theater box office. To achieve this, the industry should stick to what works. A good story, bankable actors and, most importantly, a good advertising campaign – that is what it takes to make money. A good advertising campaign is important because it allows people to know what the beginning and the game date. Even if you play good and bankable actors, if not a good advertising strategy, chances are the company will fail. So what do you think is the most common advertising strategy in the Broadway play? Guess? If you have no idea, go and see (continue reading…)